Brand Voice&Ethical Standards Guide

Thank you for starting your SUPERSPORT ambassador application. Please take a moment to read this guide before you continue.

Why This Guide Exists

If you're approved, this short guide will help make sure that whatever you say about SUPERSPORT reflects who we actually are and stays within what we can legally and ethically claim. That applies whether you're writing a post, filming a video, or just talking with a training partner.

It's not a script. We don't want you to sound like a brand. We want your honesty to be the thing that sells, and this guide just makes sure that honesty doesn't accidentally cross into a claim we can't stand behind.

Who We Are

SUPERSPORT is a family-owned Swiss supplement brand. We develop science-based formulations for athletes and health-minded people who take their nutrition seriously and seek premium ingredient and production quality.

We work with a small, select group of partners rather than running mass promotion. Our priority is to be considerate, honest, and genuine in our approach to our products, partnerships, and all aspects of our business.

Our Brand Voice

When you're representing SUPERSPORT, keep these principles in mind:

Results over hype: We don't oversell. Let the product, the ingredients, the certifications, and the results speak for themselves.

Direct and honest, not salesy: Say what you actually think. If something isn't for you, it's fine to say so.

An invitation, not a pitch: Share because you genuinely want to, not because you're pushing a deal.

Precise, not exaggerated: Avoid superlatives ("the best," "life-changing," "instant results") unless it's genuinely how you feel, and even then, keep it grounded.

Results over hype: We don't oversell. Let the product, the ingredients, the certifications, and the results speak for themselves.

Direct and honest, not salesy: Say what you actually think. If something isn't for you, it's fine to say so.

An invitation, not a pitch: Share because you genuinely want to, not because you're pushing a deal.

Precise, not exaggerated: Avoid superlatives ("the best," "life-changing," "instant results") unless it's genuinely how you feel, and even then, keep it grounded.

Claims Guidelines — What You Can and Can't Say

This is the most important section. A few simple rules will keep you clear of making a claim that's misleading or legally risky.

Never guarantee results

Avoid absolute language like "100% results," "guaranteed results." Supplements affect people differently, and no honest brand can promise a guaranteed outcome. Speak from your own experience instead: "this is what's worked for me," not "this will work for you."

Never claim products treat, cure, or prevent any medical condition

Even if you personally feel a product has helped with something like joint pain, sleep, or recovery, avoid medical or disease-related claims ("cures," "treats," "prevents," "fixes"). Frame it as personal experience and general wellness support, not a medical outcome.

Anti-doping / testing certification — specific wording rules

All SUPERSPORT products are certified by a recognized third-party anti-doping testing laboratory, with one exception (Super Oxygenic), which contains synephrine, an ingredient currently on WADA's monitoring list but not a prohibited ingredient. It's allowed in all sports and all levels of competition. If you reference this certification, you can state that:

"Tested for selected banned substances by the Cologne List laboratory"

"Cologne List–certified to reduce the risk of contamination"

Vegan status — be accurate, not general

Not all SUPERSPORT products are vegan. Super Highflex and Super Arthro, specifically, are not vegan. If you're asked about or choose to mention vegan suitability, check the specific product rather than speaking about the brand as a whole.

You can say that 95% of the product range is certified vegan.

Speak from experience, not universal promises

The strongest, most honest thing you can say is what a product has done for you personally. Avoid extending your experience into a universal promise for everyone.

Never guarantee results

Avoid absolute language like "100% results," "guaranteed results." Supplements affect people differently, and no honest brand can promise a guaranteed outcome. Speak from your own experience instead: "this is what's worked for me," not "this will work for you."

Never claim products treat, cure, or prevent any medical condition

Even if you personally feel a product has helped with something like joint pain, sleep, or recovery, avoid medical or disease-related claims ("cures," "treats," "prevents," "fixes"). Frame it as personal experience and general wellness support, not a medical outcome.

Anti-doping / testing certification — specific wording rules

All SUPERSPORT products are certified by a recognized third-party anti-doping testing laboratory, with one exception (Super Oxygenic), which contains synephrine, an ingredient currently on WADA's monitoring list but not a prohibited ingredient. It's allowed in all sports and all levels of competition. If you reference this certification, you can state that:

"Tested for selected banned substances by the Cologne List laboratory"

"Cologne List–certified to reduce the risk of contamination"

Vegan status — be accurate, not general

Not all SUPERSPORT products are vegan. Super Highflex and Super Arthro, specifically, are not vegan. If you're asked about or choose to mention vegan suitability, check the specific product rather than speaking about the brand as a whole.

You can say that 95% of the product range is certified vegan.

Speak from experience, not universal promises

The strongest, most honest thing you can say is what a product has done for you personally. Avoid extending your experience into a universal promise for everyone.

If You Have Any Questions, You Can Always Reach Out to Us

This is the most important section. A few simple rules will keep you clear of making a claim that's misleading or legally risky.

Use our products and get familiar with their ingredients and intended use before sharing them — you should understand what you're recommending.

Keep it honest, realistic, and genuine. We'd rather have a smaller, trusted audience than a bigger one built on hype.

Avoid aggressive, high-pressure, or overtly sales-driven language. If it reads like a hard sell, it's not the right tone.

Clearly disclose your partnership with SUPERSPORT in any sponsored content, in line with advertising and influencer disclosure regulations that apply in your country.

If we've shared brand footage or assets with you (testing, facilities, production, athletes), feel free to use them in your own content — just don't imply exclusivity or alter them in a way that misrepresents what they show.

Use our products and get familiar with their ingredients and intended use before sharing them — you should understand what you're recommending.

Keep it honest, realistic, and genuine. We'd rather have a smaller, trusted audience than a bigger one built on hype.

Avoid aggressive, high-pressure, or overtly sales-driven language. If it reads like a hard sell, it's not the right tone.

Clearly disclose your partnership with SUPERSPORT in any sponsored content, in line with advertising and influencer disclosure regulations that apply in your country.

If we've shared brand footage or assets with you (testing, facilities, production, athletes), feel free to use them in your own content — just don't imply exclusivity or alter them in a way that misrepresents what they show.

None of this is meant to make things complicated — if you're ever unsure whether something you want to say fits, just ask us directly before you post. We'd always rather you check first than walk something back after.