L’Upcyclerie x Groupe Grenat: When Passion Meets Responsible Fashion

L’Upcyclerie x Groupe Grenat: When Passion Meets Responsible Fashion

Groupe Grenat (Servette FC, Servette FC Chênois Féminin, Genève-Servette Hockey Club) has partnered with L’Upcyclerie (Caritas Geneva) to give new life to the Garnet colors.

From this collaboration was born a unique capsule collection, blending sport, creativity, and sustainability.

From jerseys to fashion pieces
Old jerseys, shorts, parkas, and scarves from Geneva’s clubs were entrusted to the Couture & Design workshops of L’Upcyclerie to be transformed into fashion accessories.

The result: 370 exclusive items—mini bags, drawstring bags, fanny packs, weekenders, scarves, and shawls—made of more than 90% recycled materials. Each accessory is unique and tells a piece of Garnet history.

A collection in the spirit of Geneva: elegant, committed, energetic
The photo campaign, shot by Pascaline Dargant, highlights this encounter between sport and fashion. Alongside athletes Laura Tufo, Imène El Ghazouani, Loun Srdanović, and Noah Rod, blogger Ludivine and dancer Jessica embody the capsule’s universe: elegance, energy, and passion.

Where and when to get the collection?
From September 23, 2025, at La Boutique des Grenat (limited edition).
At the same time, a special “Grenat” series will also be available at L’Upcyclerie’s shop.

A launch in team colors
To mark the collaboration, stands will be present at the Genève-Servette Hockey Club game (September 26) and the Servette FC game (September 27), giving supporters the chance to discover and purchase these creations.

With L’Upcyclerie, Groupe Grenat shows that beyond sport lies a commitment: to proudly wear our colors while respecting the planet.

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